Lights. Camera. Action!

OK, yeah, I stole that headline. It says what it is, so use what works. I spent three days on set with our incredible partners at d.trio and our video team, filming for our new brand and program videos. The set consisted of a huge wall of fabric banners in NWHSU colors with brand cutouts and a massive green screen setup. Our cast included students, instructors, and volunteers.

The brand videos are top of the funnel videos meant to elicit that spine tingling feeling you get when you just know you saw something awesome and you want to see more. The Program videos are quick, fun videos that peek curiosity and drive a potential student to come find out more about a particular program at NWHSU.

What started out as a concept, became a real thing with the collaboration and work of a lot of talented people. I loved watching the weeks of preparation come together. The footage has been handed to the Post team and we'll be seeing rough cuts soon. Keep coming back to see what the final videos looks like.