

Let's Have Some Fun (designing an identity for my son's climbing club)
Ever since my wife introduced me to the North Shore in Minnesota shortly after we graduated from college, I found my love of the...


The NWHSU story through video
Remember this? It's from my Lights. Camera. Action! post (go check it out after you read this) I get asked a lot if I do video. Here's...


A Chance Encounter With This Book
Are you ready for a good story? Of course you are. My mentor tried desperately to get me to listen to The Beatles. You'd think it would...


Transformed
Following up on putting lipstick on a Middle School. After a full Fall and early Winter of; design, proofing, edits, budgeting,...


Lipstick on a...middle school?
The NWHSU campus used to be the Bloomington middle school until we purchased it in 1983. It's hard to imagine it never got a few...


Tiny habits and small victories.
I've got so much I want to talk about, yet, I haven't been doing it. A lot has happened since I last posted and I have a story about why...


The Final Products
The final products of our video shoots was well worth the wait. After a lot of collaboration, edits, make up, styling, retakes, Coke Zero...


Lights. Camera. Action!
OK, yeah, I stole that headline. It says what it is, so use what works. I spent three days on set with our incredible partners at d.trio...


Designing a System
Designers looooove to use buzzwords like "System" as a fancy way to say that we created a cohesive and consistent look that allows the...


Check out this nice video series!
The NWHSU Bloomington Clinic does an amazing job of helping people, but we needed an amazing way to tell people about it. We partnered...