Designing a System

Designers looooove to use buzzwords like "System" as a fancy way to say that we created a cohesive and consistent look that allows the audience to get a visual understanding of the product or service. Of course I wanted our patients to have that visual understanding of our clinics, who wouldn't! A patient who comes to the NWHSU clinics should understand that we have a network of clinics that, although offer similar treatment services, each has its unique nitch.

The collateral that I designed is yes, a system, but I think of it more as a family, or rather the kids of a family. They share similar traits, but each is an individual with qualities and features that they bring to the table.