Coming very soon!

I know, you're wondering where I've been the last six months. You enjoy my banter and witty blog posts and...OK, yeah, never mind. I have been busy with another rebrand and this one is epic. Having fun doing the nerdy design stuff; research, sketching, talking to key stakeholders, running ideas past my coworkers, sketching some more, jumping on the computer and rendering the ideas, researching and exploring typefaces, creating icons and, well, the list really is endless. It's fun though! This is what I do and these are those projects you want to have. It's like in sports when you want to be at the free throw line with the game on the line. This one is for my current job at Northwestern Health Sciences University. The elements of our logo will tell the story of integrative care at NWHSU. The primary mark will be an automatic recognition of our natural care and evidence-informed approach to healthcare that blends science and art. These were the words most used when we conducted our focus groups and talked to staff and faculty; balance, making connections, movement, natural healing, strength, trust, welcoming, Wholeness. The big reveal is coming mid May, but you get a sneak peak here. Oh! and there's a new website coming too. I told you it was epic.