Recruiting Div III Athletes with a Div I Attitude

I love sports! If you read my blog long enough and read my About page, you know this already. I'm a sports guy and designing the uniforms at Saint Mary's and being the creative lead on our Athletics videos are some of my favorite projects. Here is the latest video, well, OK, let's call it what it is; a film.

The making of this film was extensive and well worth it. I met with our Athletic Director and key coaches and listened to what their needs were. What were their challenges of getting top high school athletes to attend a Div III school. What people don't realize is that the vast majority of student-athletes are Div II and Div III. They want to play. They want to get an education, They want to be part of a family. They want to have a job when they graduate. This film is for recruiting athletes to our Track & Field teams. We want to fill the roster and we want to attract top athletes. The film will be used on our website and shown in the locker rooms and will be pushed out to athletes by the T&F coaches via texts, tweets and email.

I concepted the film, story boarded it, and worked collaboratively with our videographer who did the filming, editing and production. The result is a recruitment video (film) that I'll put right up against Nike. Enjoy the experience of watching this film.