Sometimes You Just Have to Work Fast!

My oldest daughter called me up one day last Fall and said, "Dad! I need a beer label design fast! My boss brews beer on the side and asked if I could design a cool logo and label. But, I need it today!" Her boss is a good guy, so, OK, you just go with it and you help your daughter out. We banged this out and had a blast doing it! It went over very well and he is still using it. Sometimes the best design comes in the clutch! You reach for what you know; I like beer and know what a good beer label should look like. It should be clear what that name of the beer is and the variety you are drinking. It should be fun to look at and interesting, but not too complicated. Images of the ingredients help with instant recognition. A little added touch goes a long way (in this case the halo graphic). Have some fun with the fonts and feel free to mix and match, but you have to know type so you mix and match smart.

I've been told it's good beer too! Well, at least my daughter tells me it is... ;) Look for it down in the Saint Peter, MN area.