My First Saint Mary's University Project

My first big campaign at Saint Mary's! I worked collaboratively with our Director of Marketing to concept and develop a campaign to promote the programs that were targeted as needing a boost in conversions (accepted applicants who sign on to go to one of our grad school programs).

Listening to our Director of Marketing talk about the strengths of the Saint Mary's programs, the biggest advantages we offer are our flexibility, cost, and life credits (giving you class credits for your life and work experience, thus cutting the number of classes required to get your degree). During our conversations, it came out how genuinely happy people are once they find out about our life credits program and how thrilled they are when they graduate. There is a true sense of accomplishment and pride when they receive that diploma. After brainstorming, I floated the idea of hitting people with the top strengths and advantages we offer, through targeted digital ads that would run as animated gifs.

I really enjoyed this campaign as I loved the collaboration with our Director of Marketing, studying the data, brainstorming, presenting the concept and then producing the final ads (which are currently running. Maybe you'll see one!)