The Campaign is Coming Together

For the 2017-18 concert season at the Minnesota Orchestra, we are going with a very hero like, sports feel for our photography. The concept was born last summer in anticipation of the 2016 Summer Olympics. The photography is very high contrast, saturated color and almost textural. These are the Subscription Renewal Thank You cards that were just printed and sent. I knew the paper and coating were going to be key to making this photography work. I had discussions with my print venders and looked at many sample books before choosing a coated matt paper with a gloss aqueous coating (varnish for any web work). I knew the gloss coating would be too much, so the matt paper cuts it just enough to bring out all the saturated color and textural feel of the photography without looking cheap. I am thrilled with the results so far!