Bringing Together Social Media and Print

Social media is exploding and Marketing and Design teams are constantly trying to figure out how to use the medium. I thought it would be a great idea to bring social media into a print piece. The Orchestra had recently teamed up with @minnstameets and we encouraged patrons to take photos at our Casual Concerts and Pint of Music initiatives. After the concerts and performances at the breweries, we invited them on stage to mingle with the musicians. They then posted their photos. I worked with the Marketing Manager to bring these photos into a print piece that would be promoting our Casual Concerts. The result was a very fun and playful piece! It's very graphic as it's loaded with photos and does an excellent job of showcasing what these concerts are about. The patrons whose photos we used were thrilled to see thier photos and the response to the piece has been positive.