Designing the Signage at Orchestra Hall

I get to design a lot of cool collateral for the Minnesota Orchestra. Designing the signage for Orchestra Hall is a fun part of my job. When we rebranded, I had the opportunity to work with the local agency who produced the signage and brainstorm and help design lobby and Hall signage. It was a great chance to work in 3-D and think about the environment that the patrons would be experiencing this in. We kept it simple and clean and bold. I think it's quite striking and stays true to our Minnesota Scandinavian roots.