A Real Campaign

This campaign was born of a brainstorm of "How do we ask the community to donate to the "Building For the Future" campaign that was raising funds for Orchestra Hall and the Orchestra endowment? We kept it real. We simply listed who was out there and then went and talked to them. We made it about them, not us. It was cool to meet real people and get their stories. We heard why they love the Minnesota Orchestra and why they wanted to come to Orchestra Hall. It helped shape the oncoming rebrand that would be starting 6 months later.