NWHSU COLLATERAL
When I came to NWHSU, the brand look and feel was stale and lacked the story of our proud university. Hours, nights, weeks, and months went into this and we emerged with a fresh, clean look that had energy and told our story of integrative healthcare. Our new logo and look showed everyone what our promise said; "Teaching, learning, and serving to inspire healing." Five years later we rebranded our messaging to compliment our look and bring clarity to what we had always been doing, but weren't saying; that we are a person-centered.
Our rebrand has propelled NWHSU to the forefront of higher education institutions that specialize in health sciences.
A brand is not just the logo and the look, it is all the touch points. Everyone at NWHSU contributes to, and is part of the brand. I am proud that my part resulted in creative that showcases what our brand encompasses.